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Source: Thailand Medical News  Jan 21, 2020

Pomelo Acquires Fashion E-Commerce Platform Looksi Despite Retail Slowdown

Pomelo Acquires Fashion E-Commerce Platform Looksi Despite Retail Slowdown
Source: Thailand Medical News  Jan 21, 2020
Previously known as Zalora Thailand, Looksi will have its platform and social media presence being merged into Pomelo ecosystem having been acquired from Central Group.


 
The Thailand-headquartered digital fashion brand Pomelo announced the completion of an acquisition of fashion e-commerce platform Looksi, according to a press statement. The value of the deal was not disclosed.
 
Looksi originally started off in 2012 as ZALORA Thailand, before it was acquired in 2016 by Central Group and rebranded a year later.
 
Accordingly, as part of the deal with Pomelo, Looksi will no longer be using its brand name. The platform will transition its current app completely into the Pomelo’s ecosystem, enabling Looksi customers to continue to shop on the platform. Additionally, its social media channels will also transition to Pomelo.
 
The addition of the new e-commerce brand into its platform, will result in Pomelo adding a variety of key international brands  which are available on the Looksi platform to its app and website. Some of these top brands included Adidas, Aldo, Havaianas, Topshop, Guess, Levi Jeans, and Nike.
 
David Jou, co-founder of Pomelo told Thailand Startup News,  “We’re happy to welcome Looksi customers and partners to the Pomelo platform. Looksi has been serving Thai fashion e-commerce shoppers since its founding as Zalora in 2012. This deal will accelerate Pomelo’s evolution to become a multi-brand fashion platform for fashion lovers all across Southeast Asia.”
 
The fashion startup has been showing signs of rapid growth as it raised US$52 million Series C round in September 2019 and recently appointed a former H&M executive into their team as Chief Retail Officer (CRO).
 
The startup has since hired 200 new employees and has opened 10 new stores locally in 2019.
 
A spokesperson of Central Group Online said, “We are happy to further strengthen our partnership and support Pomelo via this deal. Central Group will remain committed to driving fashion and lifestyle omnichannel retail sales.”
 

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